Gillette
Gillette
Category Design / Infographics / Print / Social
Role Art Direction / Design
Agency Ketchum
Fusion Proshield
Gillette was launching a new and improved Proshield razor and needed to get the word out. The average consumer can take more than 120 strokes after the initial shave gel is wiped away.
Gillette’s goal was to prove to the press that irritation from shaving could be avoided by using their razor. I created a sleek press kit for their U.S. and European markets that contained their product and included information and a step-by-step guide.
Avengers Razors
Gillette and Stark Industries teamed up to create a series of razor prototypes, using Avengers inspired technology. I designed and illustrated promotional posters, with custom backgrounds relating to each theme.
Shave Face Social Posts
People make funny faces when they shave, mostly when they are checking to see if they missed any hairs. Gillette had just released the Fusion ProGlide with FlexBall Technology and needed a series of social posts marketing their new razor. The ProGlide goes over all the tricky contours of the face, for a more complete shave, so you can avoid “Shave Face.” I created a series of posts with celebrities and some very recognizable historical figures making “Shave Face.”
421 Guide
Fushion Proglide Guide
